ASIMCO, a trusted name in the automotive parts industry, successfully conducted a brand and road safety awareness campaign across three major cities in the Kingdom of Saudi Arabia—Dammam, Jeddah, and Riyadh.
The initiative, held throughout May 2024, aimed to promote safer driving habits by emphasizing the critical role of using genuine automotive parts. ASIMCO’s on-ground teams actively engaged with local automotive retailers and garages, reinforcing the importance of vehicle safety and part authenticity.
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- Dammam: ASIMCO’s team worked closely with local garages and auto parts retailers, advocating adherence to safe driving protocols supported by the use of authentic ASIMCO parts.
- Dammam: ASIMCO’s team worked closely with local garages and auto parts retailers, advocating adherence to safe driving protocols supported by the use of authentic ASIMCO parts.
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- Jeddah: The campaign continued with energetic outreach in Jeddah, focusing on educating drivers and service providers on the importance of vehicle maintenance and the risks of counterfeit parts.
- Jeddah: The campaign continued with energetic outreach in Jeddah, focusing on educating drivers and service providers on the importance of vehicle maintenance and the risks of counterfeit parts.
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- Riyadh: In the capital city, ASIMCO emphasized its commitment to road safety across Saudi Arabia by raising awareness about the benefits of genuine parts in maintaining vehicle performance and driver safety.
- Riyadh: In the capital city, ASIMCO emphasized its commitment to road safety across Saudi Arabia by raising awareness about the benefits of genuine parts in maintaining vehicle performance and driver safety.
This multi-city campaign underscores ASIMCO’s dedication to fostering safer roads through education, partnership with local businesses, and the promotion of quality-assured products. The company remains committed to supporting initiatives that contribute to a safer driving environment across the region.
